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Details on Dax Maximilian:

RUB Faculty, Institute Sales and Marketing department
Type of Project Invitation of Guest Scientists
International Research Institution Mendoza College of Business, University of Notre Dame
Location Notre Dame; IN 46556, US
Report For our “Sales and Marketing Department Doctoral Seminar 2015”, an event with the aim of discussing and advancing individual projects of doctoral students all together, we were able to win Shankar Ganesan, Professor of Business and Chair of the Marketing Department at the Mendoza College of Business, University of Notre Dame, as participant and guest speaker. Mr. Ganesan contributed to different of our projects and gave a presentation on “Next Steps to get Published” from his point of view - as past editor-in-chief of the Journal of Retailing and reviewer for other top-tier journals. Lastly, we are very happy to continue working together in a joint project.
Cooperation Partner

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