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Details on Guba Jan Helge:


RUB Faculty, Institute Economics and Business Administration
Type of Project Conference
International Research Institution American Marketing Association
Location Orlando, USA
Report Research School Plus gave me the opportunity to attend the 2014 AMA Winter Marketing Educators’ Conference, which is one of the most important marketing educators’ conferences in the world. With the funding I was able to present my competitive paper with the title “Price Sensing as Success Factor in Discount Negotiations – Why Salespersons build Inaccurate Perceptions about the Importance their Customers Attach to Price” to an international audience. Furthermore, it was possible for me to participate in many very interesting conference sessions where I listened to international researchers who presented their prevailing studies and took actively part in discussions on current research issues.
Cooperation Partner www.ama.org

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