RUB Research School


Name Guba, Jan Helge
Research field /
Career stage doctoral researcher
Home university/institution Ruhr-Universität Bochum (RUB)
Department/Research unit at home university/institution Economics
Chair/Working group at home institution Economics and Business Administration

International activity

Country United States
Location Orlando
University /
Fund Research School PR.INT
Type of activity conference visit
Period No dates specified
Keywords /
Report Research School Plus gave me the opportunity to attend the 2014 AMA Winter Marketing Educators’ Conference, which is one of the most important marketing educators’ conferences in the world. With the funding I was able to present my competitive paper with the title “Price Sensing as Success Factor in Discount Negotiations – Why Salespersons build Inaccurate Perceptions about the Importance their Customers Attach to Price” to an international audience. Furthermore, it was possible for me to participate in many very interesting conference sessions where I listened to international researchers who presented their prevailing studies and took actively part in discussions on current research issues.